Position Title: Marketing Manager

 

Interested applicants should send a cover letter and resume to Executive Director Shawna Webster at swebster@naphsis.org by Friday, January 18th.

 

The National Association for Public Health Statistics and Information Systems (NAPHSIS) is the national nonprofit organization representing the state vital records and public health statistics offices in the United States. Formed in 1933, NAPHSIS brings together more than 250 public health professionals from each state, the five territories, New York City, and the District of Columbia. NAPHSIS is a virtual office, but we are based in the Washington DC area.

 

We are seeking a Marketing Manager to help increase use of our association's products and services (www.naphsis.org/evve), grow and enhance our corporate membership program, and increase sponsorship and exhibit revenue at our meetings. Specifically, the Marketing Manager is responsible for strategic content marketing execution across all levels of planning, production, distribution, socializing, and performance measurement. The successful candidate will be responsible for developing the overall NAPHSIS brand and the EVVE product brand as well. This person will work hand in hand other NAPHSIS staff and association leaders to ensure brand positioning and cross market messaging resonates well in each market we serve. The candidate must have proven expertise in the ability to effectively communicate, network and stimulate engagement with this audience across multiple media formats.

 

The candidate will have three areas of focus: marketing the EVVE system, developing the NAPHSIS Corporate Membership program and growing our cadre of conference exhibitors and sponsorships. These three areas contain considerable overlap. The successful candidate will be able to build a marketing program that successfully feeds/fills all three areas.

 

While NAPHSIS has a dedicated staff of 8 people across the country, the Marketing Manager is a new position and a staff of ONE. This position will work closely with the Executive Director, the Manager for EVVE Products and Services and the meetings staff. NAPHSIS is looking for someone who is self-motivated and comfortable handling ALL aspects of work. NAPHSIS does offer bonus compensation for exceptional performance.

Accountabilities

  1. Help identify high impact brand advertising and promotion opportunities, managing the associated creative and execution

  2. Work with marketing groups to help align and support vertical message development to overarching core brand messaging and visual presentation style 

  3. Manage execution of strategic marketing plans, providing regular updates

  4. Facilitate production of brand and cross market campaigns 

  5. Help direct the adoption of our brand in the state, federal and for-profit sectors

  6. Manage periodic brand research and audits 

  7. Generate content for customer-facing events (tradeshows, conferences, customer advisory councils, etc.) to enhance our presence, relevancy and interaction with customers and prospects 

  8. Proactively socialize content to drive engagement and provide stimuli for ongoing conversations.


Qualifications 

  1. 4-year college degree preferably in Marketing or Business or equivalent work experience, MBA preferred

  2. A minimum of 7 years in-depth experience in brand marketing, including campaign and management

  3. Experience in visual identity standards and guidelines

  4. Experience in product development

  5. Ability to message brand effectively around business issues and customer impact

  6. Ability to review marketing metrics and assess underlying drivers to gauge and optimize performance

  7. Experience managing and working with external agencies to accomplish project deliverables 

  8. Strong project management skills and ability to manage multiple projects/deadlines 

  9. Solid strategic skills as well as tactical expertise

  10. Superb written and verbal communication skills

  11. Ability to manage and make the most out of a small budget

  12. Experience working with associations or an electronic systems vendor preferred.

 

Benefits

NAPHSIS offers a robust benefits package including 100% paid health care for the employee, a 401K match, education/tuition reimbursement, professional development annually, and much more. NAPHSIS is a 100% virtual office environment.

 

Salary will be commensurate with experience and location.

 

Please send cover letter and resume to Shawna Webster, Executive Director of NAPHSIS, via email to swebster@naphsis.org by Friday, January 18th. Marketing materials and writing samples may be required for final rounds.

 

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